Muhammad
Aamir Hayat
Amazon PPC Specialist
Most Amazon accounts lose money in three places.
·Listings that get traffic but don't convert.
·Ads running on the wrong search terms for weeks without anyone noticing.
·Inventory running out right when ranking starts to move.
For the last five years I've been fixing exactly those problems for EU FBA brands across Germany, France, Italy, Spain, and the UK.
Full account ownership. Not task execution.
Account Overview
Compagnie Colette SAS · EU
Annual Revenue
+1022%
EUR 774,878
Revenue Managed
EUR 2.8M
Best Month
EUR 100,597
TACoS Cap
16.1%
Organic Revenue (0 Ad Spend)
EUR 338,707
ROAS
2.35x
Verified Results · 2022–2025
EUR 0
Annual Revenue
Built from EUR 18.90
EUR 0
Organic Revenue
Without any ad spend
EUR 0M
Revenue Managed
Across 5 EU marketplaces
0%
TACoS Cap
30 consecutive months
0
EU Marketplaces
DE · FR · IT · ES · UK
Process
How I Work
Organic First
Build CVR above 12% before touching ads.
PPC on a weak listing is simply paying for data you cannot act on. I fix the listing, establish conversion rate benchmarks, and only then introduce paid traffic — so every euro of ad spend has a foundation to perform against.
Structure Over Volume
Match-type segmentation. SKU-level bidding. Negative keyword bridges.
Campaign architecture isn't glamorous. But clean structure means you can isolate what's working, kill what isn't, and scale with precision. Bloated campaign setups compound losses. Tight structures compound gains.
TACoS Not ACoS
ACoS measures ad efficiency. TACoS measures business growth.
ACoS is a lens on a single channel. TACoS tells you whether the whole account is growing. I optimise for the second — because organic rank and paid rank are not separate levers. They move together.
Featured Work
Case Studies
Three engagements. Real numbers. No invented benchmarks.
Compagnie Colette SAS
EUR 18.90 → EUR 774,878
Annual Revenue
Took a dormant EU Amazon account from its first EUR 18.90 sale to EUR 774,878 in annual revenue over 32 months. The account hit EUR 100,597 in a single month and generated EUR 338,707 in organic revenue before meaningful PPC was deployed.
The account started with a product that had potential but no traction. Before running a single ad, I rebuilt the listing: A+ content, keyword architecture across seven languages, image sequencing mapped to EU buyer psychology.
CVR hit 13.9% organically — almost double Amazon's category average — before any paid traffic was introduced. That meant every ad euro spent had a listing that could actually convert it.
TACoS never exceeded 16.1% across 30 months. ACoS sat at 42.6% — high by standard benchmarks, but in context: the blended cost on organic-plus-paid was controlled. Business growth was the metric, not ad efficiency in isolation.
Annual Revenue
EUR 774,878
Organic Revenue
EUR 338,707
Best Month
EUR 100,597
Net Profit
EUR 195,346
Session Growth
+1022%
CVR (Pre-PPC)
13.9%
ROAS
2.35x
TACoS Peak
16.1%
Services
What I Do
Focused on the parts of Amazon that compound — not the parts that keep you busy.
Amazon PPC Management
Full campaign architecture: match-type segmentation, SKU-level bidding, negative keyword systems, and TACoS-driven optimisation across EU marketplaces.
Listing Optimisation & SEO
Keyword research, backend indexing, title and bullet architecture, A+ content strategy, and CVR benchmarking before traffic is deployed.
Amazon Account Audit
Structured diagnostic covering campaign architecture, listing health, inventory management, and profitability — with a prioritised action plan.
Product Launch Strategy
End-to-end launch frameworks: Vine review strategy, organic rank sequencing, keyword velocity, and PPC deployment timed to conversion data.
Pan-EU Expansion
Market entry across DE, FR, IT, ES, and UK — including localisation strategy, FBA logistics planning, and market-specific keyword mapping.
FBA Operations
Inventory forecasting, replenishment cadence, stranded listing recovery, FBA fee audits, and margin protection across active SKU portfolios.
Stack
Tools & Skills
Amazon Native
Research & Analytics
Operations & Productivity
Recommendations
What Clients Say
View LinkedIn recommendations"I worked with Aamir for nearly three years while he managed our Amazon EU account. He took it from essentially zero to over EUR 100,000 in a single month. He was fully autonomous. Reports came without asking, problems got flagged before they escalated, and the account ran cleanly across multiple EU markets. I would work with him again without hesitation."
Jules Ratier
Co-founder · Koncile
"I have worked with Aamir across two of my businesses for a few years. He is extremely dedicated, hardworking and always does his best for me. I would not hesitate to recommend him."
Jon Shepherd
Founder & Entrepreneur
"The account went from EUR 18.90 in its first sale to EUR 774,878 in annual revenue. The listing work done before PPC launched — the A+ content, the keyword architecture across seven languages — is what made every ad euro count."
Jules Ratier
Co-founder · Koncile
"What stands out is the TACoS discipline. Ads and organic aren't separate conversations — they're one account. That mindset is rare and it shows in the numbers."
Jon Shepherd
Founder & Entrepreneur
"Full account ownership — not task execution. That's exactly what you get. He's not waiting for instructions. He's ahead of the account at every point."
Jules Ratier
Co-founder · Koncile
"Across two businesses over several years, the level of dedication and consistency has never dropped. He's the kind of person you don't need to manage."
Jon Shepherd
Founder & Entrepreneur
"I worked with Aamir for nearly three years while he managed our Amazon EU account. He took it from essentially zero to over EUR 100,000 in a single month. He was fully autonomous. Reports came without asking, problems got flagged before they escalated, and the account ran cleanly across multiple EU markets. I would work with him again without hesitation."
Jules Ratier
Co-founder · Koncile
"I have worked with Aamir across two of my businesses for a few years. He is extremely dedicated, hardworking and always does his best for me. I would not hesitate to recommend him."
Jon Shepherd
Founder & Entrepreneur
"The account went from EUR 18.90 in its first sale to EUR 774,878 in annual revenue. The listing work done before PPC launched — the A+ content, the keyword architecture across seven languages — is what made every ad euro count."
Jules Ratier
Co-founder · Koncile
"What stands out is the TACoS discipline. Ads and organic aren't separate conversations — they're one account. That mindset is rare and it shows in the numbers."
Jon Shepherd
Founder & Entrepreneur
"Full account ownership — not task execution. That's exactly what you get. He's not waiting for instructions. He's ahead of the account at every point."
Jules Ratier
Co-founder · Koncile
"Across two businesses over several years, the level of dedication and consistency has never dropped. He's the kind of person you don't need to manage."
Jon Shepherd
Founder & Entrepreneur
"Across two businesses over several years, the level of dedication and consistency has never dropped. He's the kind of person you don't need to manage."
Jon Shepherd
Founder & Entrepreneur
"Full account ownership — not task execution. That's exactly what you get. He's not waiting for instructions. He's ahead of the account at every point."
Jules Ratier
Co-founder · Koncile
"What stands out is the TACoS discipline. Ads and organic aren't separate conversations — they're one account. That mindset is rare and it shows in the numbers."
Jon Shepherd
Founder & Entrepreneur
"The account went from EUR 18.90 in its first sale to EUR 774,878 in annual revenue. The listing work done before PPC launched — the A+ content, the keyword architecture across seven languages — is what made every ad euro count."
Jules Ratier
Co-founder · Koncile
"I have worked with Aamir across two of my businesses for a few years. He is extremely dedicated, hardworking and always does his best for me. I would not hesitate to recommend him."
Jon Shepherd
Founder & Entrepreneur
"I worked with Aamir for nearly three years while he managed our Amazon EU account. He took it from essentially zero to over EUR 100,000 in a single month. He was fully autonomous. Reports came without asking, problems got flagged before they escalated, and the account ran cleanly across multiple EU markets. I would work with him again without hesitation."
Jules Ratier
Co-founder · Koncile
"Across two businesses over several years, the level of dedication and consistency has never dropped. He's the kind of person you don't need to manage."
Jon Shepherd
Founder & Entrepreneur
"Full account ownership — not task execution. That's exactly what you get. He's not waiting for instructions. He's ahead of the account at every point."
Jules Ratier
Co-founder · Koncile
"What stands out is the TACoS discipline. Ads and organic aren't separate conversations — they're one account. That mindset is rare and it shows in the numbers."
Jon Shepherd
Founder & Entrepreneur
"The account went from EUR 18.90 in its first sale to EUR 774,878 in annual revenue. The listing work done before PPC launched — the A+ content, the keyword architecture across seven languages — is what made every ad euro count."
Jules Ratier
Co-founder · Koncile
"I have worked with Aamir across two of my businesses for a few years. He is extremely dedicated, hardworking and always does his best for me. I would not hesitate to recommend him."
Jon Shepherd
Founder & Entrepreneur
"I worked with Aamir for nearly three years while he managed our Amazon EU account. He took it from essentially zero to over EUR 100,000 in a single month. He was fully autonomous. Reports came without asking, problems got flagged before they escalated, and the account ran cleanly across multiple EU markets. I would work with him again without hesitation."
Jules Ratier
Co-founder · Koncile
Background
About
Berlin, Germany
Background
Applied Physics
Currently
Brands2Markets GmbH
I am an Amazon PPC and Marketplace specialist based in Berlin.
Originally from Pakistan, I have spent the last five years building and managing Amazon EU businesses across Germany, France, Italy, Spain, and the UK.
My background is in Applied Physics. That analytical mindset influences how I manage Amazon accounts.
→Identify variables.
→Test assumptions.
→Measure outcomes.
→Scale what works.
Currently working at Brands2Markets GmbH while completing an M.Sc. in Physics at BTU Cottbus-Senftenberg.
Available for freelance PPC management, consulting, and audits.
Pricing
Engagement Options
Three ways to work together — from a one-time diagnostic to full account ownership across EU marketplaces.
Account Audit
A structured diagnostic of your Amazon account with a written, priority-ranked action plan.
- Full campaign architecture review
- Listing health & CVR analysis
- Keyword gap & indexing audit
- Inventory & FBA fee review
- SKU-level profitability breakdown
- Prioritised written action plan
- Delivered within 5 business days
PPC Management
Ongoing campaign management built on TACoS targets, weekly reporting, and clean account structure.
- Campaign build or full restructure
- Match-type segmentation & SKU bidding
- Negative keyword management
- Weekly performance report
- Monthly strategy call
- Slack / email access 5 days/week
- TACoS-driven optimisation framework
Full Ownership
Complete account ownership — PPC, listing optimisation, FBA operations, and EU expansion.
- Everything in PPC Management
- Listing optimisation & A+ strategy
- Product launch framework
- FBA operations & inventory planning
- Pan-EU marketplace expansion
- Monthly business review with metrics
- Direct ownership — not task execution
All engagements begin with a free 30-minute discovery call. · No long-term lock-in on the audit tier. · aamirhayat035@gmail.com
FAQ
Common Questions
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Let's Talk
Available for freelance PPC management, account audits, and consulting engagements.